Privacy policy

Last updated: 15/07/2025

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from www.bakuchiolserumbyfountelle.com (“the Site”).

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including:

  • Web browser

  • IP address

  • Time zone

  • Cookies installed on your device

  • Pages viewed

  • Referring sites or search terms

  • How you interact with our Site

This is referred to as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies – small data files stored on your device. Learn more or disable at: www.allaboutcookies.org

  • Log files – track activity and collect data like IP address, browser type, ISP, and timestamps

  • Web beacons, tags, and pixels – used to monitor site navigation and engagement

When you make a purchase or attempt to make a purchase, we collect Order Information, including:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment details (e.g., credit/debit card, PayPal)

  • Purchase history

Together, we refer to Device Information and Order Information as “Personal Information.”

2. How We Use Your Personal Information

We use Order Information to:

  • Fulfill orders (process payments, arrange shipping, send confirmations)

  • Communicate with you

  • Screen orders for fraud

  • Provide marketing or promotional content (only with your consent)

We use Device Information to:

  • Optimize your shopping experience

  • Analyze traffic and behavior on the Site

  • Detect fraud or security threats

  • Support advertising and retargeting campaigns

3. Sharing Your Personal Information

We may share your Personal Information with trusted third-party services to operate our business, including:

  • Shopify – our ecommerce platform. See their Privacy Policy: Shopify Privacy

  • Google Analytics – to understand how users interact with our website. Learn more: Google Privacy

You can opt out of Google Analytics here: tools.google.com/dlpage/gaoptout

We may also disclose your information to comply with legal obligations or protect our rights.

4. Behavioral Advertising

We may use your information to show you targeted ads through:

  • Facebook

  • Instagram

  • Google

  • Other third-party ad platforms

To opt out of targeted ads, visit:

You can also opt out via: optout.aboutads.info

5. Do Not Track

We do not alter our data collection practices when we receive a Do Not Track signal from your browser.

6. Your Rights (EU/UK Customers)

If you are a European or UK resident, you have the right to:

  • Access your personal data

  • Request corrections, updates, or deletions

  • Withdraw consent at any time

Please contact us at support@bakuchiolserumbyfountelle.com to exercise these rights.

Note: Your data may be transferred outside Europe, including to Canada and the U.S., in compliance with applicable laws.

7. Data Retention

We retain your Order Information unless and until you ask us to delete it, for order history and legal purposes.

8. Minors

The Site is not intended for individuals under the age of 18.

9. Changes to This Policy

We may update this policy from time to time to reflect changes to our practices or legal obligations. The latest version will always be available here with the updated date.

10. Contact Us

If you have questions or concerns about our privacy practices, please contact us:

📩 Email: support@bakuchiolserumbyfountelle.com
Fountelle™ Skincare